Philosophy

Be in good company


Tobacco is one of the finest natural products and offers a unique taste experience. The production, import and sale of high quality cigars are our core businesses, which we have pursued for almost two hundred years, and which bring so much pleasure. We are one of the biggest suppliers in Europe and are continuously trying to consolidate this market position.

Our customers, their wishes, their demand for the highest quality and for variety in their tobacco products are the focal point of our business. It is our aim to always offer optimum quality throughout the world. We manage and develop brand products which our customers can rely on.

We are a medium-sized family business, which is proud of its traditions.

Our traditions relate not only to our company, but also to our tobacco products, whose refinement has always owed much to the way we structure the manufacturing process. Our medium-sized structure has been developed from this, which we have kept. However we use competing international networks to operate our import and export business effectively.

It is fulfilling for us to work on providing a product which offers people such pleasure and joy. However, we are also well aware of our duties to our customers. We specifically recommend the moderate use of tobacco products. At the same time we believe in self-determination and tolerance instead of government regulation. Adults carry the responsibility of smoking in moderation.

"Be in good company" is the (challenging) promise, which we give our business partners and employees.

For us, being in good company means: whoever communicates, trades and works with us will be used to dealing with serious, reliable and respectful people. We are friendly in our business relationships and we respect and observe the human and emotional aspects of business conduct and decision-making.

As employers, we recognize our social obligations to all of our employees. We act cooperatively and respectfully, respect the rights of the employees in our company and support professional training in every respect. We are particularly interested in the professional development of young people.

We do not tolerate any kind of prejudice, discrimination or aggravation.

Relations with our business partners are characterized by respect, sincerity and cooperation. We do not tolerate any kind of business malpractice. We check that our suppliers and contract partners adhere to moral, ethical and social principles, both at home and abroad.